My latest work-the The Big Idea Sizzle Reel-2011 | 2012
Idea Sizzle Reel 2011-2012. As Executive Creative Director, Design + Innovation and Digital Practice Lead in Houston, TX. Featured Clients include: 1.) HP 2.) Sony and 3.) Microsoft among others.
Kush Music Video
Head of the Global Integrated Production Team that orchestrated a product placement deal between Snoop Dogg and Dodge featuring the all new 2011 Durango Citadel model for Dr. Dre’s Kush music video. See more of the digital online experience at “Citadel.”
Dodge DAOR Work
Here is a full 360 user engagement model and a select group of digital content I was part of creating and producing for the Dodge brand and the Chrysler Corporation at SapientNitro when they were the Digital Agency of Record. See more of the digital online experience at “Dodge.”
Sizzle Reel
Brett Malden Demo Reel 2010-2011 v4. As Executive Creative Director | Executive Producer and Global Lead for Integrated Production Team at SapientNitro and Freelance.
This is a version of my Demo Reel with an alternate music track I helped compose, score and arrange with Scott Linnen, Creative Director and Beacon Street Studios for the Chrysler client called ‘Soul Mix 90’. Edited by Andres Ripoll.
Featured Clients include: 1.) Rock and Roll Hall of Fame 2.) Rolling Stones Magazine 3.) Mars: Dove Me Moments, Snickers Bar Hunger, Twix, M&M’s Vote 4.) Powerade 5.) Coke (Happiness Factory, Coke Vending Machine) 6.) Foot Locker (Nike iPhone App, Sneakerpedia) 7.) Chrysler-Jeep, (Jeep Wrangler Activision Call of Duty Black Ops Edition and Jeep Grand Cherokee), Chrysler (BEV + spots), Chrysler 200, Chrysler 300, Dodge Challenger, Dodge Durango-Citadel, Ram, Fiat BEV 8.) Celebrity Cruises 9.) Dr. Dre + Snoop “Kush” music video featuring Dodge Durango-Citadel 10.) Cornetto Ice Cream 11.) Healthy Choice 12.) Toyota Highlander 13.) Travelers Insurance 14.) Target
DFX Reel
Brett Malden DFX | Animation | Motion Graphics Sizzle Reel 2011. As Executive Creative Director | Executive Producer and Global Lead for Integrated Production Team at SapientNitro and Freelance.
A collaboration between two of the best DFX artists on the East Coast (Alain Lores and Marlon Munoz); Editor | Producer Andres Ripoll and myself as Executive Creative Director (ECD) and Executive Producer (EP) for a wide range of clients including Coke, Powerade, Vitamin Water, TWIX, Celebrity Cruises, Vizio, Sony, Dolby, Travelers Insurance, Foot Locker, Cornetto Ice Cream and the Rock and Roll Hall of Fame at SapientNitro and freelance from 2009 to present.
FRANK. Worldwide
As Chief Creative Officer and Executive Producer for Frank Worldwide.
Featured Clients include: 1.) VW 2.) Amex OPEN 3.) Geek Squad 4.) Domino’s Pizza 5.) Coke-Minute Maid 6.) Smith & Wesson 7.) Miami Dolphins 8.) Young Presidents Organization (YPO) 9.) Kaplan University 10.) Numerous Developers, Architects and General Contractors.
See more at “FRANK. Site” or view agency prospectus at “FRANK. Deck.”Also, check out an online promotion that supported a larger integrated campaign created as a parody of the 2008 Presidential Election at “FRANK. Votes.”
Jeep: Grand Cherokee
Jeep Grand Cherokee :30 TV spot with Wieden + Kennedy edited and repurposed for digital applications including rich media banners, online display ads and intro video content for the main jeep.com website. See more of the digital online experience at “Jeep.”
Jeep: Call of Duty Black Ops
Behind the scenes/making of Activision’s ‘Call of Duty’ video game prominently featuring the Jeep Wrangler. This was part of a larger coop venture promoting the new special edition Black Ops model Jeep Wrangler for 2011 featured on the product website at “BLACK OPS.”
Chrysler 200
“Change Is Good” :15 second spot edited and repurposed for digital applications (rich media banners and Chrysler brand web content) for the all new Chrysler 200 for 2011 which replaces the Sebring. See more of the digital online experience that I was part of creating and producing at “Chrysler.”
Powerade: Keep Playing
“Never Ending Game” Web-based short film for Coke Powerade to create global awareness, buzz and excitement through various types of online media and the strategic use of social network tools and tactics to support their sponsorship of the 2010 FIFA World Cup in South Africa. To find out more details about this project please visit “The Inspiration Room.” See more of the digital online experience at “POWERADE.”
Powerade: Mindscreen
Coke Powerade “Mindscreen” :30 second TV spot with Fallon edited and repurposed for digital applications including rich media banners, online display ads and video content for the product website promoting Powerade’s sponsorship of the 2010 FIFA World Cup directing traffic to their YouTube Channel. See more at “Hydrate.”
Coke FIFA 2010 Longest Goal Celebration
Coke celebrated the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people around the world to take part in the longest-ever online goal celebration. “The Longest Goal Celebration” competition offered fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches.
“The Longest Goal Celebration” was an online extension of the global marketing campaign by Coca-Cola that included traditional advertising featuring the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. This digital campaign invited fans to film and upload their own goal celebrations to www.YouTube.com/Coca-Cola or http://celebrations.coca-cola.com (links that are no longer live).
Celebrity Cruises
“Boutique Cruising” :30 second TV Spot in support of the ‘Designed For You’ campaign. Also repurposed for digital applications including rich media banners, online display ads and as general content for the brand website. See more at “Celebrity.” Music by Dj Dimitri from Paris.
Friendly’s: Friendlys.com
When Friendly’s family restaurants needed to update their corporate site, we looked beyond a simple refresh and added new features and specs to push their numerous product and event promotions, better showcase their updated menu and connect the site traffic to various relevant social networks.
Friendly’s: IwannaGoToFriendlys.com Microsite
Friendly’s Ice Cream Company wanted to launch a dynamic website with interactive games and activities targeting children ages 6-12. The goal was to introduce this specific audience to the Friendly’s brand by immersing them into a “Friendly” virtual environment, engaging them with the complete Friendly’s product matrix interactively and then converting them into brand ambassadors.
Injet – Go Fly
FRANK. Awarded Full Service AOR for ACP Jets. Miami-based advertising agency, FRANK., was selected as the Agency of Record by ACP Jets for a multi-tiered marketing campaign, including re-branding, strategy, advertising, interactive, media and public relations. First order of business- a new corporate identity and brand message. Injet – Go Fly. PRIVATE JET TRAVEL inTELLIGENTLY REDEFINED TO MEET YOUR inDIVIDUAL NEEDS.
Green Monkey Yoga
Green Monkey Yoga’s marketing message is it’s tagline and a call to action to all of us treading water, burning the candle on both ends and unable to get off the proverbial hamster wheel of life- “Live in Balance.” Utopian thinking you say? If you have the time and the interest-as AOR we cooked up a killer formula for dealing with stress in perfect harmony.
Oceans Edge Music (OEM)
The Calvary Chapel of Fort Lauderdale launched their very own music label, Oceans Edge Music (OEM) and we were chosen as their agency of record. In addition to creating a brand identity, visual language and strategic marketing message from scratch, we were also tasked with developing their digital footprint beginning with an engaging website with the criteria that it be as innovative and inspirational as the music they produce. We created an all-Flash-based website with an integrated e-Commerce store and custom CMS for managing store items and orders. Visitors can listen to and purchase separate mp3 tracks, buy complete CD’s and apparel, or even download PDF sheet music to play along at home.
ProBout Boxing League
They say that timing is everything in business and the time could not be more perfect for a rogue, passionate and courageous visionary to emerge on the scene with the noble cause of preserving the one part art form-one part sport of professional boxing. The goal is to restore this tired and dated pastime to the same status of success, fame and fortune now being enjoyed by Mixed Martial Arts (MMA) led by Dana White and his entourage at the UFC-arguably traditional boxing’s heir apparent and de facto replacement. New and improved; re-engineered and repackaged from the ground up-introducing the ProBout Boxing League (PBL). We are assisting executive management in creating their brand identity, identifying, targeting and positioning them within the sweet spot that exists between an archaic (and arguably tainted and corrupt) WBA/WBF organization of yesterday and the foot to the floor all guns blazing, glitz, glam and glory of the organizations that promote MMA by creating a full 360 end-to-end communications solution that can compete in the fiercely competitive niche market of “combat sports.”
Fiat USA AOR Pitch
As Digital Agency of Record (DAOR) at SapientNitro, this is a comprehensive study and presentation of all the pitch and spec work we created upon the commission of Laura Soave (Brand Lead) and Olivier Francois (CEO + CCO) of Fiat USA in collaboration with Leo Burnett Italy (Fiat-Italy’s AOR) and Impatto (Fiat -USA Brand + Design Lead) between June and September of 2010 to introduce and platform the Fiat 500 for success in the North American market-a territory they had been absent from since 1983.
Some very FRANK. Pitch Presentations
A candidly FRANK. look into the pitch work that won millions of dollars of business for my former agency Frank Worldwide (aka FRANK.) that now exists as a virtual network of the best of breed integrated design, marketing, advertising and digital professionals and technologists from around the globe collectively collaborating, competing and co-creating together on a work for hire/project basis in the spirit of the crowdsourcing principles pioneered by John Winsor and Evan Fry at Victors & Spoils.
L’Chaim Vodka
This targeted, controversial, thought-provoking “shock” campaign strategy for L’Chaim Vodka generated word of mouth hype and buzz using traditional advertising techniques in conjunction with alternative methods such as guerilla, viral and social networking methods executed through online and offline media through a truly comprehensive integrated marketing program. The results were a substantial increase in brand awareness through a call to action message that provided a return on investment far beyond the value of any paid advertising (regardless of budget) because it was organic, authentic and REAL!-which also just so happens to be the three primary brand components of the L’Chaim brand essence-by design.
IKO Cruise Lines
IKO was a new multi-day cruise line planned to launch from the Port of Palm Beach in the Fall of 2009. Despite FRANK. winning the business, the company has yet to secure the required funding to commence operations.
Sprint Case Study
Case Study of the Sprint “Now Network” digital engagement featuring the website build and content mashup development while at SapientNitro in collaboration with AOR Goodby Silverstein and Partners. See more of the digital online experience at “The Now Network.”