Oceans Edge Music (OEM)


Creating and sustaining a successful music label in today’s global marketplace within an industry that has been plagued by slumping CD sales as a direct result of copyright infringements via online pirating and illegal downloads is a major challenge within itself. But the immediate hurdle was developing a brand identity for an indie music label that could be supported by one consistent brand message (the brand “voice”) that could compete with other more established, well-known and better-funded Christian music labels.


FRANK. started with creating a mission statement, defining the market segment and customer profile and included these items in a comprehensive brand brief and a marketing plan that would provide the foundation for all future communications. This strategy was translated to all forms of creative executions incorporating a universal and contemporary message that would transcend age, gender, race, socio-economic classifications, faith, background etc.


FRANK. placed great emphasis on the brand image and corporate identity (CI) and incorporated it into all collateral, marketing, advertising and marketing support tools + communications. As a result, Higher Praise is successfully touring throughout the U.S. to record crowds and the label (OEM) has successfully signed multiple artists since its 07 debut and continues to grow in popularity and worldwide acclaim.


Market Analysis Customer Profiling and Marketing Plan
Naming – “Ocean’s Edge Music” (the label recording studio and publishing) and “Higher Praise”
(the band, the singers, the style of worship)
Branding-Logo + CI (see OEM logo + visual identity package)
Packaging (CD + DVD packaging)
Point of Purchase Materials (in-store Kiosks + posters/banners + takeaways)
Promotional video/commercial

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