Idea Sizzle Reel 2011-2012. As Executive Creative Director, Design + Innovation and Digital Practice Lead in Houston, TX. Featured Clients include: 1.) HP 2.) Sony and 3.) Microsoft among others.
Jan 06, 2013 | Categories: Reels | Tags: advertising, Art Direction, banners, branded content, Branding, Brett Malden, Brett Malden Digital Marketing Lead, Brett Malden ECD, Brett Malden EP, content, Content Creation, Content Development, Copywriting, Creative Direction, Design, digital age, Digital Practice Lead, Editing, emerging media, Experience Design, HP, HP Printers, Idea, Idea Integration, innovation, Interaction Design, marketing, Microsoft, Microsoft Advertising, New Media, Online, Production, Sony, Sony Electronics, Thought Leadership, User Experience | Comments Off on My latest work-the The Big Idea Sizzle Reel-2011 | 2012
Brett Malden Demo Reel 2010-2011 v4. As Executive Creative Director | Executive Producer and Global Lead for Integrated Production Team at SapientNitro and Freelance.
This is a version of my Demo Reel with an alternate music track I helped compose, score and arrange with Scott Linnen, Creative Director and Beacon Street Studios for the Chrysler client called ‘Soul Mix 90’. Edited by Andres Ripoll.
Featured Clients include: 1.) Rock and Roll Hall of Fame 2.) Rolling Stones Magazine 3.) Mars: Dove Me Moments, Snickers Bar Hunger, Twix, M&M’s Vote 4.) Powerade 5.) Coke (Happiness Factory, Coke Vending Machine) 6.) Foot Locker (Nike iPhone App, Sneakerpedia) 7.) Chrysler-Jeep, (Jeep Wrangler Activision Call of Duty Black Ops Edition and Jeep Grand Cherokee), Chrysler (BEV + spots), Chrysler 200, Chrysler 300, Dodge Challenger, Dodge Durango-Citadel, Ram, Fiat BEV 8.) Celebrity Cruises 9.) Dr. Dre + Snoop “Kush” music video featuring Dodge Durango-Citadel 10.) Cornetto Ice Cream 11.) Healthy Choice 12.) Toyota Highlander 13.) Travelers Insurance 14.) Target
Jul 21, 2011 | Categories: Reels | Tags: Activision, advertising, Beacon Street Studios, Black Ops, Branding, Brett Malden, Brett Malden demo, Brett Malden demo reel, Call of Duty, Celebrity Cruises, Chrysler, Coke, Creative Director, cruises, digital age, digital marketing, Dodge, Dove Ice Cream, Dr. Dre, e-commerce, emerging media, Foot Locker, Integrated, Interactive, Jeep, Kush, M&M's, marketing, Mars, Media, mobile marketing, New Media, Nike, Online, Powerade, Producer, Production, Ram, Snickers, Snoop, Target, technologist, technology, Toyota, Travelers, Twix, video | Comments Off on Sizzle Reel
Brett Malden DFX | Animation | Motion Graphics Sizzle Reel 2011. As Executive Creative Director | Executive Producer and Global Lead for Integrated Production Team at SapientNitro and Freelance.
A collaboration between two of the best DFX artists on the East Coast (Alain Lores and Marlon Munoz); Editor | Producer Andres Ripoll and myself as Executive Creative Director (ECD) and Executive Producer (EP) for a wide range of clients including Coke, Powerade, Vitamin Water, TWIX, Celebrity Cruises, Vizio, Sony, Dolby, Travelers Insurance, Foot Locker, Cornetto Ice Cream and the Rock and Roll Hall of Fame at SapientNitro and freelance from 2009 to present.
Jul 20, 2011 | Categories: Reels | Tags: advertising, Alain Lores, Andres Ripoll, Animation, Branding, Brett Malden, Celebrity, Celebrity Cruises, Coke, DFX, digital age, Digital Effects, Dolby, emerging media, Foot Locker, Freelancer, marketing, Marlon Munoz, Media, mobile marketing, Motion Graphics, New Media, Online, Powerade, SapientNitro, Sony, technology, Travelers, Twix, Vitamin Water, Vizio | Comments Off on DFX Reel
Advertising M+A darling Miles Nadal, founder and CEO of MDC Partners, provides a bird’s eye view from the ivory tower on how to build a winning agency model for today and a sustainable model for the future. In short, it all starts with the agency vibe + culture and we can expect more of the Silicon Valley “run and gun” startup ethic infiltrating the buttoned-up (and buttoned-down) ranks of Madison Avenue. Look at it as the evolution from Mad Men to Rad Men. Like cool man.
Jul 19, 2011 | Categories: Thoughts | Tags: advertising, agency culture, analytics, big idea, brand evangelists, brand recognition, branded content, Branding, campaigns, consumer dialogues about the brand, consumer insights, creative services, creativity, culture, data base marketing, data mining, digital age, digital technologists, discovery, e-tailing, early stage venture capital, emerging media, entrepreneurs, experiential marketing, future of advertising, game consoles, gaming, great ideas, ideas, incremental marketing dollars, innovation, insurgent, Mad Men, Madison Avenue, marketing, mdc, MDC Innovation Center, mdc partners, measurable results, Media, media agnostic, mergers and acquisitions, miles nadal, million dollar challenge, million dollar technology challenge, mobile apps, New Media, nimble agile hostile, offline, Online, process, public relations, roi, Silicon Valley, social media, start-ups, strategy, tangible results, technology, The shoemakers children should not go barefoot, traditional media, trends | Leave A Comment »
You gotta check out this 100+ slide presentation documenting the seminar highlights by day of what went down of substance at Cannes 2011. Brilliant summary. Thanks @Jessdee.
Jul 13, 2011 | Categories: Thoughts | Tags: advertising, Branding, Cannes, Cannes Lions, Cannes Lions 2011, Cannes Lions seminars, digital age, emerging media, future of advertising, marketing, Media, New Media, Online, process, seminars, technology, trends, video, viral | Leave A Comment »
Check out who said what at Cannes 2011 regarding building brands in the digital age of on-demand mobile consummerism.
Jul 13, 2011 | Categories: Thoughts | Tags: advertising, Branding, Cannes, Cannes Lions, Cannes Lions 2011, Cannes Lions seminars, digital age, discovery, emerging media, future of advertising, marketing, Media, New Media, Online, process, seminars, technology, trends, video, viral | Leave A Comment »
Jeep Grand Cherokee :30 TV spot with Wieden + Kennedy edited and repurposed for digital applications including rich media banners, online display ads and intro video content for the main jeep.com website. See more of the digital online experience at “Jeep.”
Jun 30, 2011 | Categories: Content | Tags: 30 second spot, advertising, banners, branded content, content, digital applications, display ads, Grand Cherokee, intro video, Jeep, Jeep Grand Cherokee, jeep.com, Online, online advertising, online display ads, rich media banners, Sapient, SapientNitro, ugc, user-generated content, video, W+K, Wieden, Wieden + Kennedy | Comments Off on Jeep: Grand Cherokee
Behind the scenes/making of Activision’s ‘Call of Duty’ video game prominently featuring the Jeep Wrangler. This was part of a larger coop venture promoting the new special edition Black Ops model Jeep Wrangler for 2011 featured on the product website at “BLACK OPS.”
Jun 29, 2011 | Categories: Content | Tags: 2011, Activision, advertising, b-roll, banners, behind the scenes, Black Ops, branded content, Call of Duty, Chrysler, Chrysler Jeep, content, coop, coop venture, design team, digital applications, gaming, interviews, Jeep, Jeep Wrangler, jeep.com, Online, online advertising, rich media banners, Sapient, SapientNitro, the making of, ugc, user-generated content, video, video game, Wrangler | Comments Off on Jeep: Call of Duty Black Ops
The Marketing World according to Brett (yep, another Brettism)
Jun 21, 2011 | Categories: Thoughts | Tags: advertising, Brand, Branding, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, CMO, communications, digital, Interactive, internet, IP, marketing, Marketing 101, Marketing Cloud, marketing mix, Media, New Media, Online, P+L, sales, target audience, viral, VP of Marketing | Leave A Comment »
Out with the old and in with the new-here is what the profile of a creative lead looks like in the new world order. Welcome to the 21st Century people!
Jun 17, 2011 | Categories: Thoughts | Tags: advertising, anthropologist, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, businessman, CD stereotypes, client-facing, creative teams, culturally aware and relevant, diversified, dynamic personalities, eclectic, engineer, entrepreneur, green, illustrator, industrial designer, influencer, Piggly Wiggly, product designer, renaissance man, revenue aware, student, tastemaker, teacher, technologists, video, viral, writer | Leave A Comment »
I am a lifetime student and general practitioner of the equal parts art/equal parts science of advertising and my diagnosis is that advertising is in a state of flux-transition-change.
Jun 17, 2011 | Categories: Thoughts | Tags: 360i, advertising, BBDO, Big Fuel, Blitz, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Co, Common, content marketing, DDB, digial, digital age, discovery, display marketing, Exopolis, Fearless Cottage, GOOD, Goodness Mfg., Grey, Ignited, influencers, Interactive, JWT, Leo Burnett, marketing, New Media, Ogilvy, Online, process, Scholastic, social media, Trailer Park, trends, Victors & Spoils, ZAAZ | Leave A Comment »
“Boutique Cruising” :30 second TV Spot in support of the ‘Designed For You’ campaign. Also repurposed for digital applications including rich media banners, online display ads and as general content for the brand website. See more at “Celebrity.” Music by Dj Dimitri from Paris.
Jun 05, 2011 | Categories: Content | Tags: advertising, banners, Boutique Cruising, branded content, Branding, Brett Malden, Celebrity Cruises, cruises, Designed For You, digital age, emerging media, iko cruise lines, marketing, Media, mobile marketing, online display ads, rich media, technology, video | Comments Off on Celebrity Cruises
IKO was a new multi-day cruise line planned to launch from the Port of Palm Beach in the Fall of 2009. Despite FRANK. winning the business, the company has yet to secure the required funding to commence operations.
May 12, 2011 | Categories: Pitches | Tags: advertising, Branding, cruises, digital age, emerging media, iko, iko cruise lines, iko cruises, marketing, Media, New Media, Online, process, technology, video, viral | Comments Off on IKO Cruise Lines
The latest edition to the lifestyle brand portfolio of D-Lab built around the award-winning, critically acclaimed, international design icon “Luis Pons,” I am part of the product innovation and marketing team that will bring this incredibly unique forward-thinking concept to life worldwide.
Mar 31, 2011 | Categories: IP | Special Projects | Tags: advertising, Branding, D-Lab, e-comm, e-commerce, emerging media, guerilla, Luis Pons, Luis Pons D-Lab, magnetic jewelry, marketing, Media, New Media, Online, technology, trends, u-r, u-r the answer, uno, uno magnetic, uno magnetic jewelry, viral | Comments Off on UNO | U-R Magnetic Jewelry
