The Best Of Cannes 2011
You gotta check out this 100+ slide presentation documenting the seminar highlights by day of what went down of substance at Cannes 2011. Brilliant summary. Thanks @Jessdee.
Jul 13, 2011 | Categories: Thoughts | Tags: advertising, Branding, Cannes, Cannes Lions, Cannes Lions 2011, Cannes Lions seminars, digital age, emerging media, future of advertising, marketing, Media, New Media, Online, process, seminars, technology, trends, video, viral | Leave A Comment »
Some Insights on Branding from Cannes 2011
Check out who said what at Cannes 2011 regarding building brands in the digital age of on-demand mobile consummerism.
Jul 13, 2011 | Categories: Thoughts | Tags: advertising, Branding, Cannes, Cannes Lions, Cannes Lions 2011, Cannes Lions seminars, digital age, discovery, emerging media, future of advertising, marketing, Media, New Media, Online, process, seminars, technology, trends, video, viral | Leave A Comment »
Marketing 101
The Marketing World according to Brett (yep, another Brettism)
Jun 21, 2011 | Categories: Thoughts | Tags: advertising, Brand, Branding, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, CMO, communications, digital, Interactive, internet, IP, marketing, Marketing 101, Marketing Cloud, marketing mix, Media, New Media, Online, P+L, sales, target audience, viral, VP of Marketing | Leave A Comment »
It’s a Brand New World! New Creative Prototype
Out with the old and in with the new-here is what the profile of a creative lead looks like in the new world order. Welcome to the 21st Century people!
Jun 17, 2011 | Categories: Thoughts | Tags: advertising, anthropologist, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, businessman, CD stereotypes, client-facing, creative teams, culturally aware and relevant, diversified, dynamic personalities, eclectic, engineer, entrepreneur, green, illustrator, industrial designer, influencer, Piggly Wiggly, product designer, renaissance man, revenue aware, student, tastemaker, teacher, technologists, video, viral, writer | Leave A Comment »
IKO Cruise Lines
IKO was a new multi-day cruise line planned to launch from the Port of Palm Beach in the Fall of 2009. Despite FRANK. winning the business, the company has yet to secure the required funding to commence operations.
May 12, 2011 | Categories: Pitches | Tags: advertising, Branding, cruises, digital age, emerging media, iko, iko cruise lines, iko cruises, marketing, Media, New Media, Online, process, technology, video, viral | Comments Off on IKO Cruise Lines
UNO | U-R Magnetic Jewelry
The latest edition to the lifestyle brand portfolio of D-Lab built around the award-winning, critically acclaimed, international design icon “Luis Pons,” I am part of the product innovation and marketing team that will bring this incredibly unique forward-thinking concept to life worldwide.
Mar 31, 2011 | Categories: IP | Special Projects | Tags: advertising, Branding, D-Lab, e-comm, e-commerce, emerging media, guerilla, Luis Pons, Luis Pons D-Lab, magnetic jewelry, marketing, Media, New Media, Online, technology, trends, u-r, u-r the answer, uno, uno magnetic, uno magnetic jewelry, viral | Comments Off on UNO | U-R Magnetic Jewelry