My latest work-the The Big Idea Sizzle Reel-2011 | 2012
Idea Sizzle Reel 2011-2012. As Executive Creative Director, Design + Innovation and Digital Practice Lead in Houston, TX. Featured Clients include: 1.) HP 2.) Sony and 3.) Microsoft among others.
Jan 06, 2013 | Categories: Reels | Tags: advertising, Art Direction, banners, branded content, Branding, Brett Malden, Brett Malden Digital Marketing Lead, Brett Malden ECD, Brett Malden EP, content, Content Creation, Content Development, Copywriting, Creative Direction, Design, digital age, Digital Practice Lead, Editing, emerging media, Experience Design, HP, HP Printers, Idea, Idea Integration, innovation, Interaction Design, marketing, Microsoft, Microsoft Advertising, New Media, Online, Production, Sony, Sony Electronics, Thought Leadership, User Experience | Comments Off on My latest work-the The Big Idea Sizzle Reel-2011 | 2012
Unique Perspectives from Miles Nadal at MDC
Advertising M+A darling Miles Nadal, founder and CEO of MDC Partners, provides a bird’s eye view from the ivory tower on how to build a winning agency model for today and a sustainable model for the future. In short, it all starts with the agency vibe + culture and we can expect more of the Silicon Valley “run and gun” startup ethic infiltrating the buttoned-up (and buttoned-down) ranks of Madison Avenue. Look at it as the evolution from Mad Men to Rad Men. Like cool man.
Jul 19, 2011 | Categories: Thoughts | Tags: advertising, agency culture, analytics, big idea, brand evangelists, brand recognition, branded content, Branding, campaigns, consumer dialogues about the brand, consumer insights, creative services, creativity, culture, data base marketing, data mining, digital age, digital technologists, discovery, e-tailing, early stage venture capital, emerging media, entrepreneurs, experiential marketing, future of advertising, game consoles, gaming, great ideas, ideas, incremental marketing dollars, innovation, insurgent, Mad Men, Madison Avenue, marketing, mdc, MDC Innovation Center, mdc partners, measurable results, Media, media agnostic, mergers and acquisitions, miles nadal, million dollar challenge, million dollar technology challenge, mobile apps, New Media, nimble agile hostile, offline, Online, process, public relations, roi, Silicon Valley, social media, start-ups, strategy, tangible results, technology, The shoemakers children should not go barefoot, traditional media, trends | Leave A Comment »
Jeep: Grand Cherokee
Jeep Grand Cherokee :30 TV spot with Wieden + Kennedy edited and repurposed for digital applications including rich media banners, online display ads and intro video content for the main jeep.com website. See more of the digital online experience at “Jeep.”
Jun 30, 2011 | Categories: Content | Tags: 30 second spot, advertising, banners, branded content, content, digital applications, display ads, Grand Cherokee, intro video, Jeep, Jeep Grand Cherokee, jeep.com, Online, online advertising, online display ads, rich media banners, Sapient, SapientNitro, ugc, user-generated content, video, W+K, Wieden, Wieden + Kennedy | Comments Off on Jeep: Grand Cherokee
Jeep: Call of Duty Black Ops
Behind the scenes/making of Activision’s ‘Call of Duty’ video game prominently featuring the Jeep Wrangler. This was part of a larger coop venture promoting the new special edition Black Ops model Jeep Wrangler for 2011 featured on the product website at “BLACK OPS.”
Jun 29, 2011 | Categories: Content | Tags: 2011, Activision, advertising, b-roll, banners, behind the scenes, Black Ops, branded content, Call of Duty, Chrysler, Chrysler Jeep, content, coop, coop venture, design team, digital applications, gaming, interviews, Jeep, Jeep Wrangler, jeep.com, Online, online advertising, rich media banners, Sapient, SapientNitro, the making of, ugc, user-generated content, video, video game, Wrangler | Comments Off on Jeep: Call of Duty Black Ops
Chrysler 200
“Change Is Good” :15 second spot edited and repurposed for digital applications (rich media banners and Chrysler brand web content) for the all new Chrysler 200 for 2011 which replaces the Sebring. See more of the digital online experience that I was part of creating and producing at “Chrysler.”
Jun 28, 2011 | Categories: Content | Tags: 15 second spot, 2011 Chrysler 200, banners, branded content, Change is Good, Chrysler, Chrysler 200, chrysler brand website, chrysler.com, crysler brand web content, digital, Online, online advertising, online display ads, rich media, rich media banners, SapientNitro, W+K, web content, Wieden + Kennedy | Comments Off on Chrysler 200
Celebrity Cruises
“Boutique Cruising” :30 second TV Spot in support of the ‘Designed For You’ campaign. Also repurposed for digital applications including rich media banners, online display ads and as general content for the brand website. See more at “Celebrity.” Music by Dj Dimitri from Paris.
Jun 05, 2011 | Categories: Content | Tags: advertising, banners, Boutique Cruising, branded content, Branding, Brett Malden, Celebrity Cruises, cruises, Designed For You, digital age, emerging media, iko cruise lines, marketing, Media, mobile marketing, online display ads, rich media, technology, video | Comments Off on Celebrity Cruises
Friendly’s: IwannaGoToFriendlys.com Microsite
Friendly’s Ice Cream Company wanted to launch a dynamic website with interactive games and activities targeting children ages 6-12. The goal was to introduce this specific audience to the Friendly’s brand by immersing them into a “Friendly” virtual environment, engaging them with the complete Friendly’s product matrix interactively and then converting them into brand ambassadors.
Jun 03, 2011 | Categories: Content, Portfolio | Tags: avavtar, branded content, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, custom avatar, dynamic content, fan loyalty, Friendly Ice Cream Corporation, Friendly's, Friendly's family restaurants, friendly's ice cream, Friendly's Ice Cream Factory, friendlys.com, Interactive, interactive gaming, interactive kids games, iwannagotofriendlys.com, lets all go to friendly's, microsite, Online, online community, post scores, ugc, virtual environments, webiste | Comments Off on Friendly’s: IwannaGoToFriendlys.com Microsite