The Making of a “Kushy” Music Video
I was fortunate enough to play a part in the making of “Kush” -an A-list celeb fest of the who’s who in the hip hop music video scene. As the Global Lead of Integrated Production at Team SapientNitro, my group was tasked to orchestrate a product placement deal for Chrysler Corp to introduce the new Dodge Durango “Citadel” to a very specific audience with a “Hollywood” splash and Dr. Dre’s Kush music video featuring Snoop Dogg (actually exiting the luxury sport utility) was the perfect vehicle (pun intended).
Fiat’s ‘Simply More’ is Simply Less Than Expected
Fiat 500’s breaking ‘Simply More’ North American campaign has me wanting more. More substance. More tension. More talk value. More controversy. More meat. Speaking of meat-where’s the beef any way? I mean can you say safe-pedestrian-B.O.R.I.N.G.? After exiting stage left and distancing your brand from the largest consumer market in the world over 28 years ago (circa 1983), the best you can do to make a memorable splash down after re-entry into the U.S. is simply more? More like a crash landing if you ask me.
Sizzle Reel
Brett Malden Demo Reel 2010-2011 v4. As Executive Creative Director | Executive Producer and Global Lead for Integrated Production Team at SapientNitro and Freelance.
This is a version of my Demo Reel with an alternate music track I helped compose, score and arrange with Scott Linnen, Creative Director and Beacon Street Studios for the Chrysler client called ‘Soul Mix 90’. Edited by Andres Ripoll.
Featured Clients include: 1.) Rock and Roll Hall of Fame 2.) Rolling Stones Magazine 3.) Mars: Dove Me Moments, Snickers Bar Hunger, Twix, M&M’s Vote 4.) Powerade 5.) Coke (Happiness Factory, Coke Vending Machine) 6.) Foot Locker (Nike iPhone App, Sneakerpedia) 7.) Chrysler-Jeep, (Jeep Wrangler Activision Call of Duty Black Ops Edition and Jeep Grand Cherokee), Chrysler (BEV + spots), Chrysler 200, Chrysler 300, Dodge Challenger, Dodge Durango-Citadel, Ram, Fiat BEV 8.) Celebrity Cruises 9.) Dr. Dre + Snoop “Kush” music video featuring Dodge Durango-Citadel 10.) Cornetto Ice Cream 11.) Healthy Choice 12.) Toyota Highlander 13.) Travelers Insurance 14.) Target
Jeep: Call of Duty Black Ops
Behind the scenes/making of Activision’s ‘Call of Duty’ video game prominently featuring the Jeep Wrangler. This was part of a larger coop venture promoting the new special edition Black Ops model Jeep Wrangler for 2011 featured on the product website at “BLACK OPS.”
Chrysler 200
“Change Is Good” :15 second spot edited and repurposed for digital applications (rich media banners and Chrysler brand web content) for the all new Chrysler 200 for 2011 which replaces the Sebring. See more of the digital online experience that I was part of creating and producing at “Chrysler.”