I was fortunate enough to play a part in the making of “Kush” -an A-list celeb fest of the who’s who in the hip hop music video scene. As the Global Lead of Integrated Production at Team SapientNitro, my group was tasked to orchestrate a product placement deal for Chrysler Corp to introduce the new Dodge Durango “Citadel” to a very specific audience with a “Hollywood” splash and Dr. Dre’s Kush music video featuring Snoop Dogg (actually exiting the luxury sport utility) was the perfect vehicle (pun intended).
Jan 17, 2012 | Categories: Thoughts | Tags: 2011 Citadel, 50 Cent, a-list celebrities, Adam Berg, Aftermath, Akon, Beats, Beats by Dre, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Chronic, Chrysler, Chrysler Corp, Citadel, David Blackburn, DDB, Deadpool, DJ Khalil, Dodge, Dodge Citadel, Dodge Durango, Doggystyle Records, Dr. Dre, Durango, E-40, Elevation, Fox, freeze-frame, Frozen-in-time-effect, Glasses Malone, hip-hop, hip-hop music video, HSI, Ingenuity Engine, Interscope, Joseph Kahn, Kush, Lara Croft, Lara Croft Elevation, Marcelle Gravel, Marvel, music video, Philips, Philips Carousel, Philips Cinema, Philips Cinema 21:9 TV, Roccett, SapientNitro, Snoop, Snoop Dogg, Sting Digital, Sting Digital Productions, The Chronic 2001, The Menace, The Next Episode, Tim Miller, Tribal, Tribal DDB, Tribal DDB Amsterdam, U2, U2 Elevation, Zippo | Comments Off on The Making of a “Kushy” Music Video
Fiat 500’s breaking ‘Simply More’ North American campaign has me wanting more. More substance. More tension. More talk value. More controversy. More meat. Speaking of meat-where’s the beef any way? I mean can you say safe-pedestrian-B.O.R.I.N.G.? After exiting stage left and distancing your brand from the largest consumer market in the world over 28 years ago (circa 1983), the best you can do to make a memorable splash down after re-entry into the U.S. is simply more? More like a crash landing if you ask me.
Aug 24, 2011 | Categories: Thoughts | Tags: Ad Age, Adweek, Bill Whelan, Breaking Copy, Brett Malden, CarTech, Chrysler, Ciao, Così è la vita, Daryl Lang, Drive In, Fiat, Fiat 500, Fiat App, Fiat iPad, Fiat iPad App, Fiat USA, Get Ready, Impatto, iPad, iPad App, Italy, Laura Soave, Mark Kudsi, mLive, Motion Theory, Olivier Francois, PR Newswire, Ryan Kutscher, SapientNitro, Scott Linnen, Simply More, The Fader, Vivaldi, Vivaldi Concerto D Major, YouTube | Leave A Comment »
Brett Malden Demo Reel 2010-2011 v4. As Executive Creative Director | Executive Producer and Global Lead for Integrated Production Team at SapientNitro and Freelance.
This is a version of my Demo Reel with an alternate music track I helped compose, score and arrange with Scott Linnen, Creative Director and Beacon Street Studios for the Chrysler client called ‘Soul Mix 90’. Edited by Andres Ripoll.
Featured Clients include: 1.) Rock and Roll Hall of Fame 2.) Rolling Stones Magazine 3.) Mars: Dove Me Moments, Snickers Bar Hunger, Twix, M&M’s Vote 4.) Powerade 5.) Coke (Happiness Factory, Coke Vending Machine) 6.) Foot Locker (Nike iPhone App, Sneakerpedia) 7.) Chrysler-Jeep, (Jeep Wrangler Activision Call of Duty Black Ops Edition and Jeep Grand Cherokee), Chrysler (BEV + spots), Chrysler 200, Chrysler 300, Dodge Challenger, Dodge Durango-Citadel, Ram, Fiat BEV 8.) Celebrity Cruises 9.) Dr. Dre + Snoop “Kush” music video featuring Dodge Durango-Citadel 10.) Cornetto Ice Cream 11.) Healthy Choice 12.) Toyota Highlander 13.) Travelers Insurance 14.) Target
Jul 21, 2011 | Categories: Reels | Tags: Activision, advertising, Beacon Street Studios, Black Ops, Branding, Brett Malden, Brett Malden demo, Brett Malden demo reel, Call of Duty, Celebrity Cruises, Chrysler, Coke, Creative Director, cruises, digital age, digital marketing, Dodge, Dove Ice Cream, Dr. Dre, e-commerce, emerging media, Foot Locker, Integrated, Interactive, Jeep, Kush, M&M's, marketing, Mars, Media, mobile marketing, New Media, Nike, Online, Powerade, Producer, Production, Ram, Snickers, Snoop, Target, technologist, technology, Toyota, Travelers, Twix, video | Comments Off on Sizzle Reel
Behind the scenes/making of Activision’s ‘Call of Duty’ video game prominently featuring the Jeep Wrangler. This was part of a larger coop venture promoting the new special edition Black Ops model Jeep Wrangler for 2011 featured on the product website at “BLACK OPS.”
Jun 29, 2011 | Categories: Content | Tags: 2011, Activision, advertising, b-roll, banners, behind the scenes, Black Ops, branded content, Call of Duty, Chrysler, Chrysler Jeep, content, coop, coop venture, design team, digital applications, gaming, interviews, Jeep, Jeep Wrangler, jeep.com, Online, online advertising, rich media banners, Sapient, SapientNitro, the making of, ugc, user-generated content, video, video game, Wrangler | Comments Off on Jeep: Call of Duty Black Ops
“Change Is Good” :15 second spot edited and repurposed for digital applications (rich media banners and Chrysler brand web content) for the all new Chrysler 200 for 2011 which replaces the Sebring. See more of the digital online experience that I was part of creating and producing at “Chrysler.”
Jun 28, 2011 | Categories: Content | Tags: 15 second spot, 2011 Chrysler 200, banners, branded content, Change is Good, Chrysler, Chrysler 200, chrysler brand website, chrysler.com, crysler brand web content, digital, Online, online advertising, online display ads, rich media, rich media banners, SapientNitro, W+K, web content, Wieden + Kennedy | Comments Off on Chrysler 200