Jeep: Call of Duty Black Ops

Behind the scenes/making of Activision’s ‘Call of Duty’ video game prominently featuring the Jeep Wrangler. This was part of a larger coop venture promoting the new special edition Black Ops model Jeep Wrangler for 2011 featured on the product website at “BLACK OPS.”

This entry was posted on Wednesday, June 29th, 2011 at 11:22 am. It is filed under Content and tagged with 2011, Activision, advertising, b-roll, banners, behind the scenes, Black Ops, branded content, Call of Duty, Chrysler, Chrysler Jeep, content, coop, coop venture, design team, digital applications, gaming, interviews, Jeep, Jeep Wrangler, jeep.com, Online, online advertising, rich media banners, Sapient, SapientNitro, the making of, ugc, user-generated content, video, video game, Wrangler. You can follow any responses to this entry through the RSS 2.0 feed.

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Creative Generalist; Design Thinker; Thought Leader; Technologist; Storyteller; Content Creator; Pop Culture Engineer; New + Emerging Media Maverick; Experiential Marketeer; Integrated Production Specialist; Mobile Marketing + Commerce Advocate; Crowdsourcing + Co-Creation Evangelist; Serial Entrepreneur; Change Agent; Rainmaker; Connoisseur of Cool; Fashionista; Design Snob; Multichannel, Multi-disciplined Communicator.

Where Credit Is Due:

No man is an island and it's been my good fortune to have worked with some amazingly talented people. While some of this work has been created and produced by me, most is a collaboration (shocker!). It's my job to elevate the work and to make sure it is stellar and award-winning whenever possible in addition to conforming to the basics of course like being on point, on time and on budget. Furthermore, it's my responsibility to assist the account team in selling the work through to the client-work that ultimately exceeds performance standards and expectations with measurable results.

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