Powerade: Keep Playing

“Never Ending Game” Web-based short film for Coke Powerade to create global awareness, buzz and excitement through various types of online media and the strategic use of social network tools and tactics to support their sponsorship of the 2010 FIFA World Cup in South Africa. To find out more details about this project please visit “The Inspiration Room.” See more of the digital online experience at “POWERADE.”
Jun 27, 2011 | Categories: Content | Tags: 2010 FIFA World Cup, Brett Malden ECD, Brett Malden EP, Coke, Never Ending Game, Powerade, social media tools and tactics, South Africa, The Inspiration Room, web-based short film | Comments Off on Powerade: Keep Playing