Brett Malden Demo Reel 2010-2011 v4. As Executive Creative Director | Executive Producer and Global Lead for Integrated Production Team at SapientNitro and Freelance.
This is a version of my Demo Reel with an alternate music track I helped compose, score and arrange with Scott Linnen, Creative Director and Beacon Street Studios for the Chrysler client called ‘Soul Mix 90’. Edited by Andres Ripoll.
Featured Clients include: 1.) Rock and Roll Hall of Fame 2.) Rolling Stones Magazine 3.) Mars: Dove Me Moments, Snickers Bar Hunger, Twix, M&M’s Vote 4.) Powerade 5.) Coke (Happiness Factory, Coke Vending Machine) 6.) Foot Locker (Nike iPhone App, Sneakerpedia) 7.) Chrysler-Jeep, (Jeep Wrangler Activision Call of Duty Black Ops Edition and Jeep Grand Cherokee), Chrysler (BEV + spots), Chrysler 200, Chrysler 300, Dodge Challenger, Dodge Durango-Citadel, Ram, Fiat BEV 8.) Celebrity Cruises 9.) Dr. Dre + Snoop “Kush” music video featuring Dodge Durango-Citadel 10.) Cornetto Ice Cream 11.) Healthy Choice 12.) Toyota Highlander 13.) Travelers Insurance 14.) Target
Jul 21, 2011 | Categories: Reels | Tags: Activision, advertising, Beacon Street Studios, Black Ops, Branding, Brett Malden, Brett Malden demo, Brett Malden demo reel, Call of Duty, Celebrity Cruises, Chrysler, Coke, Creative Director, cruises, digital age, digital marketing, Dodge, Dove Ice Cream, Dr. Dre, e-commerce, emerging media, Foot Locker, Integrated, Interactive, Jeep, Kush, M&M's, marketing, Mars, Media, mobile marketing, New Media, Nike, Online, Powerade, Producer, Production, Ram, Snickers, Snoop, Target, technologist, technology, Toyota, Travelers, Twix, video | Comments Off on Sizzle Reel
The Marketing World according to Brett (yep, another Brettism)
Jun 21, 2011 | Categories: Thoughts | Tags: advertising, Brand, Branding, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, CMO, communications, digital, Interactive, internet, IP, marketing, Marketing 101, Marketing Cloud, marketing mix, Media, New Media, Online, P+L, sales, target audience, viral, VP of Marketing | Leave A Comment »
I am a lifetime student and general practitioner of the equal parts art/equal parts science of advertising and my diagnosis is that advertising is in a state of flux-transition-change.
Jun 17, 2011 | Categories: Thoughts | Tags: 360i, advertising, BBDO, Big Fuel, Blitz, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Co, Common, content marketing, DDB, digial, digital age, discovery, display marketing, Exopolis, Fearless Cottage, GOOD, Goodness Mfg., Grey, Ignited, influencers, Interactive, JWT, Leo Burnett, marketing, New Media, Ogilvy, Online, process, Scholastic, social media, Trailer Park, trends, Victors & Spoils, ZAAZ | Leave A Comment »
Coke celebrated the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people around the world to take part in the longest-ever online goal celebration. “The Longest Goal Celebration” competition offered fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches.
“The Longest Goal Celebration” was an online extension of the global marketing campaign by Coca-Cola that included traditional advertising featuring the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. This digital campaign invited fans to film and upload their own goal celebrations to www.YouTube.com/Coca-Cola or http://celebrations.coca-cola.com (links that are no longer live).
Jun 10, 2011 | Categories: Content, Portfolio | Tags: "The Longest Goal Celebration", 2010 FIFA World Cup, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Coke, digital campaign, fan uploads, global campaign, global challenges, integrated content, Interactive, interactive gaming, mixed media, New Media, Online, online competitions, post to Facebook wall, Roger Milla, social media, South Africa, ugc, YouTube | Comments Off on Coke FIFA 2010 Longest Goal Celebration
Friendly’s Ice Cream Company wanted to launch a dynamic website with interactive games and activities targeting children ages 6-12. The goal was to introduce this specific audience to the Friendly’s brand by immersing them into a “Friendly” virtual environment, engaging them with the complete Friendly’s product matrix interactively and then converting them into brand ambassadors.
Jun 03, 2011 | Categories: Content, Portfolio | Tags: avavtar, branded content, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, custom avatar, dynamic content, fan loyalty, Friendly Ice Cream Corporation, Friendly's, Friendly's family restaurants, friendly's ice cream, Friendly's Ice Cream Factory, friendlys.com, Interactive, interactive gaming, interactive kids games, iwannagotofriendlys.com, lets all go to friendly's, microsite, Online, online community, post scores, ugc, virtual environments, webiste | Comments Off on Friendly’s: IwannaGoToFriendlys.com Microsite