Posts Tagged ‘webiste’

Friendly’s: IwannaGoToFriendlys.com Microsite

Friendly's: IwannaGoToFriendlys.com Microsite

Friendly’s Ice Cream Company wanted to launch a dynamic website with interactive games and activities targeting children ages 6-12. The goal was to introduce this specific audience to the Friendly’s brand by immersing them into a “Friendly” virtual environment, engaging them with the complete Friendly’s product matrix interactively and then converting them into brand ambassadors.