He’s at it again. Never to be the one to say “I’m done,” arguably the world’s most famous ad man, Alex Bogusky, is back and ‘Stirrin It Up’ in Boulder with a revolutionary concept for business that turns conventional thinking on its head. As if he didn’t accomplish enough in one lifetime that mere mortals could only aspire to in 10, the dude’s brain is so super switched-on, he only has one gear-overdrive-and that adrenalin fueled freakishness has birthed something incredibly innovative and uncommonly Common.
Jul 29, 2011 | Categories: Thoughts | Tags: Alex Bogusky, Ari Kuschnir, Bell, Bell Helmets, Boulder, Branding, business model, capitalists, Common, FE570S, Fearless, Fearless Cottage, Fearless Revolution, Husaberg, Husaberg FE570S, m ss ng p eces, marketing, mdc, mdc partners, Miles, miles nadal, smart phone, The New Industrialists | Leave A Comment »
Advertising M+A darling Miles Nadal, founder and CEO of MDC Partners, provides a bird’s eye view from the ivory tower on how to build a winning agency model for today and a sustainable model for the future. In short, it all starts with the agency vibe + culture and we can expect more of the Silicon Valley “run and gun” startup ethic infiltrating the buttoned-up (and buttoned-down) ranks of Madison Avenue. Look at it as the evolution from Mad Men to Rad Men. Like cool man.
Jul 19, 2011 | Categories: Thoughts | Tags: advertising, agency culture, analytics, big idea, brand evangelists, brand recognition, branded content, Branding, campaigns, consumer dialogues about the brand, consumer insights, creative services, creativity, culture, data base marketing, data mining, digital age, digital technologists, discovery, e-tailing, early stage venture capital, emerging media, entrepreneurs, experiential marketing, future of advertising, game consoles, gaming, great ideas, ideas, incremental marketing dollars, innovation, insurgent, Mad Men, Madison Avenue, marketing, mdc, MDC Innovation Center, mdc partners, measurable results, Media, media agnostic, mergers and acquisitions, miles nadal, million dollar challenge, million dollar technology challenge, mobile apps, New Media, nimble agile hostile, offline, Online, process, public relations, roi, Silicon Valley, social media, start-ups, strategy, tangible results, technology, The shoemakers children should not go barefoot, traditional media, trends | Leave A Comment »