Posts Tagged ‘Brett Malden Global Lead of Integrated Production’

The Making of a “Kushy” Music Video

The Making of a "Kushy" Music Video

I was fortunate enough to play a part in the making of “Kush” -an A-list celeb fest of the who’s who in the hip hop music video scene. As the Global Lead of Integrated Production at Team SapientNitro, my group was tasked to orchestrate a product placement deal for Chrysler Corp to introduce the new Dodge Durango “Citadel” to a very specific audience with a “Hollywood” splash and Dr. Dre’s Kush music video featuring Snoop Dogg (actually exiting the luxury sport utility) was the perfect vehicle (pun intended).

Powerade: Mindscreen

Powerade: Mindscreen

Coke Powerade “Mindscreen” :30 second TV spot with Fallon edited and repurposed for digital applications including rich media banners, online display ads and video content for the product website promoting Powerade’s sponsorship of the 2010 FIFA World Cup directing traffic to their YouTube Channel. See more at “Hydrate.”

Marketing 101

The Marketing World according to Brett (yep, another Brettism)

It’s a Brand New World! New Creative Prototype

Out with the old and in with the new-here is what the profile of a creative lead looks like in the new world order. Welcome to the 21st Century people!

Advertising in the Digital Age: Part 1

I am a lifetime student and general practitioner of the equal parts art/equal parts science of advertising and my diagnosis is that advertising is in a state of flux-transition-change.

Coke FIFA 2010 Longest Goal Celebration

Coke FIFA 2010 Longest Goal Celebration

Coke celebrated the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people around the world to take part in the longest-ever online goal celebration. “The Longest Goal Celebration” competition offered fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches.

“The Longest Goal Celebration” was an online extension of the global marketing campaign by Coca-Cola that included traditional advertising featuring the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. This digital campaign invited fans to film and upload their own goal celebrations to or (links that are no longer live).



When Friendly’s family restaurants needed to update their corporate site, we looked beyond a simple refresh and added new features and specs to push their numerous product and event promotions, better showcase their updated menu and connect the site traffic to various relevant social networks.

Friendly’s: Microsite

Friendly's: Microsite

Friendly’s Ice Cream Company wanted to launch a dynamic website with interactive games and activities targeting children ages 6-12. The goal was to introduce this specific audience to the Friendly’s brand by immersing them into a “Friendly” virtual environment, engaging them with the complete Friendly’s product matrix interactively and then converting them into brand ambassadors.