Powerade: Keep Playing

Coke-Powerade “Never Ending Game” Short Film to create global awareness, buzz and excitement through various types of online media and the strategic use of social network tools and tactics to support their sponsorship of the 2010 FIFA World Cup in South Africa. To find out more details about this project please visit “The Inspiration Room.” See more of the digital online experience at “POWERADE.”

This entry was posted on Monday, June 27th, 2011 at 4:56 am. It is filed under Content and tagged with 2010 FIFA World Cup, Brett Malden ECD, Brett Malden EP, Coke, Never Ending Game, Powerade, social media tools and tactics, South Africa, The Inspiration Room, web-based short film. You can follow any responses to this entry through the RSS 2.0 feed.

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Creative Generalist; Design Thinker; Thought Leader; Technologist; Storyteller; Content Creator; Pop Culture Engineer; New + Emerging Media Maverick; Experiential Marketeer; Integrated Production Specialist; Mobile Marketing + Commerce Advocate; Crowdsourcing + Co-Creation Evangelist; Serial Entrepreneur; Change Agent; Rainmaker; Connoisseur of Cool; Fashionista; Design Snob; Multichannel, Multi-disciplined Communicator.

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No man is an island and it's been my good fortune to have worked with some amazingly talented people. While some of this work has been created and produced by me, most is a collaboration (shocker!). It's my job to elevate the work and to make sure it is stellar and award-winning whenever possible in addition to conforming to the basics of course like being on point, on time and on budget. Furthermore, it's my responsibility to assist the account team in selling the work through to the client-work that ultimately exceeds performance standards and expectations with measurable results.

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Brett Malden aka "bmw"

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