Advertising M+A darling Miles Nadal, founder and CEO of MDC Partners, provides a bird’s eye view from the ivory tower on how to build a winning agency model for today and a sustainable model for the future. In short, it all starts with the agency vibe + culture and we can expect more of the Silicon Valley “run and gun” startup ethic infiltrating the buttoned-up (and buttoned-down) ranks of Madison Avenue. Look at it as the evolution from Mad Men to Rad Men. Like cool man.
Jul 19, 2011 | Categories: Thoughts | Tags: advertising, agency culture, analytics, big idea, brand evangelists, brand recognition, branded content, Branding, campaigns, consumer dialogues about the brand, consumer insights, creative services, creativity, culture, data base marketing, data mining, digital age, digital technologists, discovery, e-tailing, early stage venture capital, emerging media, entrepreneurs, experiential marketing, future of advertising, game consoles, gaming, great ideas, ideas, incremental marketing dollars, innovation, insurgent, Mad Men, Madison Avenue, marketing, mdc, MDC Innovation Center, mdc partners, measurable results, Media, media agnostic, mergers and acquisitions, miles nadal, million dollar challenge, million dollar technology challenge, mobile apps, New Media, nimble agile hostile, offline, Online, process, public relations, roi, Silicon Valley, social media, start-ups, strategy, tangible results, technology, The shoemakers children should not go barefoot, traditional media, trends | Leave A Comment »
I am a lifetime student and general practitioner of the equal parts art/equal parts science of advertising and my diagnosis is that advertising is in a state of flux-transition-change.
Jun 17, 2011 | Categories: Thoughts | Tags: 360i, advertising, BBDO, Big Fuel, Blitz, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Co, Common, content marketing, DDB, digial, digital age, discovery, display marketing, Exopolis, Fearless Cottage, GOOD, Goodness Mfg., Grey, Ignited, influencers, Interactive, JWT, Leo Burnett, marketing, New Media, Ogilvy, Online, process, Scholastic, social media, Trailer Park, trends, Victors & Spoils, ZAAZ | Leave A Comment »
Coke celebrated the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people around the world to take part in the longest-ever online goal celebration. “The Longest Goal Celebration” competition offered fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches.
“The Longest Goal Celebration” was an online extension of the global marketing campaign by Coca-Cola that included traditional advertising featuring the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. This digital campaign invited fans to film and upload their own goal celebrations to www.YouTube.com/Coca-Cola or http://celebrations.coca-cola.com (links that are no longer live).
Jun 10, 2011 | Categories: Content, Portfolio | Tags: "The Longest Goal Celebration", 2010 FIFA World Cup, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Coke, digital campaign, fan uploads, global campaign, global challenges, integrated content, Interactive, interactive gaming, mixed media, New Media, Online, online competitions, post to Facebook wall, Roger Milla, social media, South Africa, ugc, YouTube | Comments Off on Coke FIFA 2010 Longest Goal Celebration
