Fiat USA AOR Pitch

As Digital Agency of Record (DAOR) at SapientNitro, the following pitch and spec work was presented upon the commission of Laura Soave (Brand Lead) and Olivier Francois (CEO + CCO) of Fiat USA in collaboration with Leo Burnett Italy (Fiat-Italy’s AOR) and Impatto (Fiat -USA’s Brand + Design Lead) between June and September of 2010 introducing the Fiat 500 to the North American marketplace-a territory they had been absent from since 1983.

Client: Fiat USA
Model: Fiat 500
Tagline: DRIVE PASSION
Campaign: ‘The Cinquecento Magnetismo’

NOTE: All assets (still photography and video footage, etc.) are either stock or swipe and FPO client for pitch work. All conceptual thinking and strategy, creative ideas, concepts, products, features and specs, copy, artwork, graphics, supers, animations, productions, etc. are original work.

Fiat 500 Global Mood and Style Video::

Fiat 500 USA Brand Essence Video::

Fiat 500 Teaser Handraiser Sketch Animation::

Click here to see the Fiat 500 Teaser Handraiser Microsite Deck showing the application of the above Fiat 500 sketch animation.

360 Client Experience Map and Timeline:: [click any image to start slideshow]


Pitch Gallery:: [click any image to start slideshow]


Website, Digital and Social Gallery:: [click any image to start slideshow]


This entry was posted on Sunday, May 15th, 2011 at 8:53 pm. It is filed under Pitches, Portfolio. You can follow any responses to this entry through the RSS 2.0 feed.

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