Fiat USA AOR Pitch
As Digital Agency of Record (DAOR) at SapientNitro, this is a comprehensive study and presentation of all the pitch and spec work we created upon the commission of Laura Soave (Brand Lead) and Olivier Francois (CEO + CCO) of Fiat USA in collaboration with Leo Burnett Italy (Fiat-Italy’s AOR) and Impatto (Fiat -USA Brand + Design Lead) between June and September of 2010 to introduce and platform the Fiat 500 for success in the North American market-a territory they had been absent from since 1983.
Some very FRANK. Pitch Presentations
A candidly FRANK. look into the pitch work that won millions of dollars of business for my former agency Frank Worldwide (aka FRANK.) that now exists as a virtual network of the best of breed integrated design, marketing, advertising and digital professionals and technologists from around the globe collectively collaborating, competing and co-creating together on a work for hire/project basis in the spirit of the crowdsourcing principles pioneered by John Winsor and Evan Fry at Victors & Spoils.
L’Chaim Vodka
This targeted, controversial, thought-provoking “shock” campaign strategy for L’Chaim Vodka generated word of mouth hype and buzz using traditional advertising techniques in conjunction with alternative methods such as guerilla, viral and social networking methods executed through online and offline media through a truly comprehensive integrated marketing program. The results were a substantial increase in brand awareness through a call to action message that provided a return on investment far beyond the value of any paid advertising (regardless of budget) because it was organic, authentic and REAL!-which also just so happens to be the three primary brand components of the L’Chaim brand essence-by design.
IKO Cruise Lines
IKO was a new multi-day cruise line planned to launch from the Port of Palm Beach in the Fall of 2009. Despite FRANK. winning the business, the company has yet to secure the required funding to commence operations.