Jeep: Grand Cherokee

Jeep Grand Cherokee :30 TV spot with Wieden + Kennedy edited and repurposed for digital applications including rich media banners, online display ads and intro video content for the main Jeep product website. Take a tour of the 2011 Jeep Grand Cherokee microsite below featuring multiple video vignettes and animations:

Check out an interactive online display ad:

and see more of the complete digital online experience at “Jeep.”

This entry was posted on Thursday, June 30th, 2011 at 4:53 am. It is filed under Content and tagged with 30 second spot, advertising, banners, branded content, content, digital applications, display ads, Grand Cherokee, intro video, Jeep, Jeep Grand Cherokee, jeep.com, Online, online advertising, online display ads, rich media banners, Sapient, SapientNitro, ugc, user-generated content, video, W+K, Wieden, Wieden + Kennedy. You can follow any responses to this entry through the RSS 2.0 feed.

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Creative Generalist; Design Thinker; Thought Leader; Technologist; Storyteller; Content Creator; Pop Culture Engineer; New + Emerging Media Maverick; Experiential Marketeer; Integrated Production Specialist; Mobile Marketing + Commerce Advocate; Crowdsourcing + Co-Creation Evangelist; Serial Entrepreneur; Change Agent; Rainmaker; Connoisseur of Cool; Fashionista; Design Snob; Multichannel, Multi-disciplined Communicator.

Where Credit Is Due:

No man is an island and it's been my good fortune to have worked with some amazingly talented people. While some of this work has been created and produced by me, most is a collaboration (shocker!). It's my job to elevate the work and to make sure it is stellar and award-winning whenever possible in addition to conforming to the basics of course like being on point, on time and on budget. Furthermore, it's my responsibility to assist the account team in selling the work through to the client-work that ultimately exceeds performance standards and expectations with measurable results.

Legal Note:

The published advertising materials contained in this site are the property of the companies who paid me (and/or the agencies I was engaged by as either an employee, consultant, freelancer or subcontractor) to make it. All reproduction herein is for the sole purpose of illustrating my contribution to the work, project and/or campaign.

Brett Malden aka "bmw"