Powerade: Keep Playing
“Never Ending Game” Web-based short film for Coke Powerade to create global awareness, buzz and excitement through various types of online media and the strategic use of social network tools and tactics to support their sponsorship of the 2010 FIFA World Cup in South Africa. To find out more details about this project please visit “The Inspiration Room.” See more of the digital online experience at “POWERADE.”
Coke FIFA 2010 Longest Goal Celebration
Coke celebrated the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people around the world to take part in the longest-ever online goal celebration. “The Longest Goal Celebration” competition offered fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches.
“The Longest Goal Celebration” was an online extension of the global marketing campaign by Coca-Cola that included traditional advertising featuring the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. This digital campaign invited fans to film and upload their own goal celebrations to www.YouTube.com/Coca-Cola or http://celebrations.coca-cola.com (links that are no longer live).