Posts Tagged ‘YouTube’

Fiat’s ‘Simply More’ is Simply Less Than Expected

Fiat's 'Simply More' is Simply Less Than Expected

Fiat 500’s breaking ‘Simply More’ North American campaign has me wanting more. More substance. More tension. More talk value. More controversy. More meat. Speaking of meat-where’s the beef any way? I mean can you say safe-pedestrian-B.O.R.I.N.G.? After exiting stage left and distancing your brand from the largest consumer market in the world over 28 years ago (circa 1983), the best you can do to make a memorable splash down after re-entry into the U.S. is simply more? More like a crash landing if you ask me.

Coke FIFA 2010 Longest Goal Celebration

Coke FIFA 2010 Longest Goal Celebration

Coke celebrated the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people around the world to take part in the longest-ever online goal celebration. “The Longest Goal Celebration” competition offered fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches.

“The Longest Goal Celebration” was an online extension of the global marketing campaign by Coca-Cola that included traditional advertising featuring the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. This digital campaign invited fans to film and upload their own goal celebrations to or (links that are no longer live).