A white paper written and produced in collaboration with Google+ and my Idea Team highlighting the importance and advantages for any brand big or small, B2C or B2B, local or global to integrate Google+ into their social media strategies from the word “go!”
Dec 27, 2012 | Categories: Thoughts | Tags: A Google+ Guide, B2B, B2C, Brett Malden, Digital Practice Lead, ECD, Google+, Idea, SME, User Experience, Your Brand on Google+ | Comments Off on Your Brand on Google+
I was fortunate enough to play a part in the making of “Kush” -an A-list celeb fest of the who’s who in the hip hop music video scene. As the Global Lead of Integrated Production at Team SapientNitro, my group was tasked to orchestrate a product placement deal for Chrysler Corp to introduce the new Dodge Durango “Citadel” to a very specific audience with a “Hollywood” splash and Dr. Dre’s Kush music video featuring Snoop Dogg (actually exiting the luxury sport utility) was the perfect vehicle (pun intended).
Jan 17, 2012 | Categories: Thoughts | Tags: 2011 Citadel, 50 Cent, a-list celebrities, Adam Berg, Aftermath, Akon, Beats, Beats by Dre, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Chronic, Chrysler, Chrysler Corp, Citadel, David Blackburn, DDB, Deadpool, DJ Khalil, Dodge, Dodge Citadel, Dodge Durango, Doggystyle Records, Dr. Dre, Durango, E-40, Elevation, Fox, freeze-frame, Frozen-in-time-effect, Glasses Malone, hip-hop, hip-hop music video, HSI, Ingenuity Engine, Interscope, Joseph Kahn, Kush, Lara Croft, Lara Croft Elevation, Marcelle Gravel, Marvel, music video, Philips, Philips Carousel, Philips Cinema, Philips Cinema 21:9 TV, Roccett, SapientNitro, Snoop, Snoop Dogg, Sting Digital, Sting Digital Productions, The Chronic 2001, The Menace, The Next Episode, Tim Miller, Tribal, Tribal DDB, Tribal DDB Amsterdam, U2, U2 Elevation, Zippo | Comments Off on The Making of a “Kushy” Music Video
Fiat 500’s breaking ‘Simply More’ North American campaign has me wanting more. More substance. More tension. More talk value. More controversy. More meat. Speaking of meat-where’s the beef any way? I mean can you say safe-pedestrian-B.O.R.I.N.G.? After exiting stage left and distancing your brand from the largest consumer market in the world over 28 years ago (circa 1983), the best you can do to make a memorable splash down after re-entry into the U.S. is simply more? More like a crash landing if you ask me.
Aug 24, 2011 | Categories: Thoughts | Tags: Ad Age, Adweek, Bill Whelan, Breaking Copy, Brett Malden, CarTech, Chrysler, Ciao, Così è la vita, Daryl Lang, Drive In, Fiat, Fiat 500, Fiat App, Fiat iPad, Fiat iPad App, Fiat USA, Get Ready, Impatto, iPad, iPad App, Italy, Laura Soave, Mark Kudsi, mLive, Motion Theory, Olivier Francois, PR Newswire, Ryan Kutscher, SapientNitro, Scott Linnen, Simply More, The Fader, Vivaldi, Vivaldi Concerto D Major, YouTube | Leave A Comment »
Stop motion (also known as stop action) is an animation technique to make a physically manipulated object appear to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence. Here are two brilliant executions at the opposite ends of the spectrum from the same creative/producer team that will absolutely stop you in your tracks.
Aug 05, 2011 | Categories: Thoughts | Tags: Aardman, Alb, Albert E. Smith, Carl Zeiss, cellscope, DOT, Gulp, Humpty Dumpty Circus, J. Stuart Blackton, Nokia, Nokia N8, Pendine Beach, Sandinyoureye, sandsculptureice, South Wales, stop action, stop motion, stop motion animation, sumoScience | Leave A Comment »
He’s at it again. Never to be the one to say “I’m done,” arguably the world’s most famous ad man, Alex Bogusky, is back and ‘Stirrin It Up’ in Boulder with a revolutionary concept for business that turns conventional thinking on its head. As if he didn’t accomplish enough in one lifetime that mere mortals could only aspire to in 10, the dude’s brain is so super switched-on, he only has one gear-overdrive-and that adrenalin fueled freakishness has birthed something incredibly innovative and uncommonly Common.
Jul 29, 2011 | Categories: Thoughts | Tags: Alex Bogusky, Ari Kuschnir, Bell, Bell Helmets, Boulder, Branding, business model, capitalists, Common, FE570S, Fearless, Fearless Cottage, Fearless Revolution, Husaberg, Husaberg FE570S, m ss ng p eces, marketing, mdc, mdc partners, Miles, miles nadal, smart phone, The New Industrialists | Leave A Comment »
A collective of thinkers, dreamers, doers, creators, educators, and provocateurs in the creative industries have banded together under the banner of No Right Brain Left Behind (or simply NRBLB) in a seriously committed effort to address the dearth of creativity that has risen to epidemic levels throughout the U.S. educational system.
Jul 27, 2011 | Categories: Thoughts | Tags: 180LA, BBDO, Creative Competition, creative evangelists, creative financing, Draft FCB, Frank Striefler, Lee Clow, No Right Brain Left Behind, NRBLB, Redscout, Sir Ken Robinson, speed innovation challenge, Stopp LA, Team One, TEDxAtlanta, Viktor Venson | Leave A Comment »
Just gotta love this thinking and creative execution for Giant Bicycles from Down Under. Really smart to make your brand and it’s product portfolio both relatable and relevant to the target audience-‘real riders’-in a very humanistic way while giving them an extra dose of “feel good” therapy in the process as a “priceless” takeaway. I am not even a Giant fan and I am ready to roll out.
Jul 25, 2011 | Categories: Thoughts | Tags: Australian Cycling brand, bicycle equipment, bicycles, customer profiles, cycling gear, Down Under, Final Sound Melbourne, Giant, Giant Bicycles, Jason Williams ECD, Leo Burnett Melbourne, Liquid Creations, Marcus Flack Director, Marcus Flack Editor, Melbourne, microsite, online advertising, online marketing, Real Riders, sponsorship packages, Starcom Media, Tour de France, TV spots | Leave A Comment »
So, you think you have an idea of what’s possible in the world of advertising in a digital age? Wait until you see this “glass” act complete with facial and retinal recognition, location-based micro marketing, large-format outdoor display ads, virtual billboards and hypersonic directional speakers. Thanks Corning for the transparency and this brilliantly enlightening production. Minority Report Part Deux?
Jul 21, 2011 | Categories: Thoughts | Tags: 1:1 consumer targeting, appliance veneer glass, architectural display glass, architectural surface glass, augmented reality, automotive display glass, Corning, facial recognition, geo-targeting, glass, handheld display glass, hypersonic directional speakers, kiosk, large-format display glass, LCD television glass, location-based mobile, micro-marketing, micro-targeted ads, Minority Report, mobile, photovoltaic glass, retina scanners, RFID tagging, virtual billboards, web | Leave A Comment »
Advertising M+A darling Miles Nadal, founder and CEO of MDC Partners, provides a bird’s eye view from the ivory tower on how to build a winning agency model for today and a sustainable model for the future. In short, it all starts with the agency vibe + culture and we can expect more of the Silicon Valley “run and gun” startup ethic infiltrating the buttoned-up (and buttoned-down) ranks of Madison Avenue. Look at it as the evolution from Mad Men to Rad Men. Like cool man.
Jul 19, 2011 | Categories: Thoughts | Tags: advertising, agency culture, analytics, big idea, brand evangelists, brand recognition, branded content, Branding, campaigns, consumer dialogues about the brand, consumer insights, creative services, creativity, culture, data base marketing, data mining, digital age, digital technologists, discovery, e-tailing, early stage venture capital, emerging media, entrepreneurs, experiential marketing, future of advertising, game consoles, gaming, great ideas, ideas, incremental marketing dollars, innovation, insurgent, Mad Men, Madison Avenue, marketing, mdc, MDC Innovation Center, mdc partners, measurable results, Media, media agnostic, mergers and acquisitions, miles nadal, million dollar challenge, million dollar technology challenge, mobile apps, New Media, nimble agile hostile, offline, Online, process, public relations, roi, Silicon Valley, social media, start-ups, strategy, tangible results, technology, The shoemakers children should not go barefoot, traditional media, trends | Leave A Comment »
You gotta check out this 100+ slide presentation documenting the seminar highlights by day of what went down of substance at Cannes 2011. Brilliant summary. Thanks @Jessdee.
Jul 13, 2011 | Categories: Thoughts | Tags: advertising, Branding, Cannes, Cannes Lions, Cannes Lions 2011, Cannes Lions seminars, digital age, emerging media, future of advertising, marketing, Media, New Media, Online, process, seminars, technology, trends, video, viral | Leave A Comment »
Check out who said what at Cannes 2011 regarding building brands in the digital age of on-demand mobile consummerism.
Jul 13, 2011 | Categories: Thoughts | Tags: advertising, Branding, Cannes, Cannes Lions, Cannes Lions 2011, Cannes Lions seminars, digital age, discovery, emerging media, future of advertising, marketing, Media, New Media, Online, process, seminars, technology, trends, video, viral | Leave A Comment »
The Marketing World according to Brett (yep, another Brettism)
Jun 21, 2011 | Categories: Thoughts | Tags: advertising, Brand, Branding, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, CMO, communications, digital, Interactive, internet, IP, marketing, Marketing 101, Marketing Cloud, marketing mix, Media, New Media, Online, P+L, sales, target audience, viral, VP of Marketing | Leave A Comment »
Out with the old and in with the new-here is what the profile of a creative lead looks like in the new world order. Welcome to the 21st Century people!
Jun 17, 2011 | Categories: Thoughts | Tags: advertising, anthropologist, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, businessman, CD stereotypes, client-facing, creative teams, culturally aware and relevant, diversified, dynamic personalities, eclectic, engineer, entrepreneur, green, illustrator, industrial designer, influencer, Piggly Wiggly, product designer, renaissance man, revenue aware, student, tastemaker, teacher, technologists, video, viral, writer | Leave A Comment »
I am a lifetime student and general practitioner of the equal parts art/equal parts science of advertising and my diagnosis is that advertising is in a state of flux-transition-change.
Jun 17, 2011 | Categories: Thoughts | Tags: 360i, advertising, BBDO, Big Fuel, Blitz, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Co, Common, content marketing, DDB, digial, digital age, discovery, display marketing, Exopolis, Fearless Cottage, GOOD, Goodness Mfg., Grey, Ignited, influencers, Interactive, JWT, Leo Burnett, marketing, New Media, Ogilvy, Online, process, Scholastic, social media, Trailer Park, trends, Victors & Spoils, ZAAZ | Leave A Comment »