I was fortunate enough to play a part in the making of “Kush” -an A-list celeb fest of the who’s who in the hip hop music video scene. As the Global Lead of Integrated Production at Team SapientNitro, my group was tasked to orchestrate a product placement deal for Chrysler Corp to introduce the new Dodge Durango “Citadel” to a very specific audience with a “Hollywood” splash and Dr. Dre’s Kush music video featuring Snoop Dogg (actually exiting the luxury sport utility) was the perfect vehicle (pun intended).
Jan 17, 2012 | Categories: Thoughts | Tags: 2011 Citadel, 50 Cent, a-list celebrities, Adam Berg, Aftermath, Akon, Beats, Beats by Dre, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Chronic, Chrysler, Chrysler Corp, Citadel, David Blackburn, DDB, Deadpool, DJ Khalil, Dodge, Dodge Citadel, Dodge Durango, Doggystyle Records, Dr. Dre, Durango, E-40, Elevation, Fox, freeze-frame, Frozen-in-time-effect, Glasses Malone, hip-hop, hip-hop music video, HSI, Ingenuity Engine, Interscope, Joseph Kahn, Kush, Lara Croft, Lara Croft Elevation, Marcelle Gravel, Marvel, music video, Philips, Philips Carousel, Philips Cinema, Philips Cinema 21:9 TV, Roccett, SapientNitro, Snoop, Snoop Dogg, Sting Digital, Sting Digital Productions, The Chronic 2001, The Menace, The Next Episode, Tim Miller, Tribal, Tribal DDB, Tribal DDB Amsterdam, U2, U2 Elevation, Zippo | Comments Off on The Making of a “Kushy” Music Video
Fiat 500’s breaking ‘Simply More’ North American campaign has me wanting more. More substance. More tension. More talk value. More controversy. More meat. Speaking of meat-where’s the beef any way? I mean can you say safe-pedestrian-B.O.R.I.N.G.? After exiting stage left and distancing your brand from the largest consumer market in the world over 28 years ago (circa 1983), the best you can do to make a memorable splash down after re-entry into the U.S. is simply more? More like a crash landing if you ask me.
Aug 24, 2011 | Categories: Thoughts | Tags: Ad Age, Adweek, Bill Whelan, Breaking Copy, Brett Malden, CarTech, Chrysler, Ciao, Così è la vita, Daryl Lang, Drive In, Fiat, Fiat 500, Fiat App, Fiat iPad, Fiat iPad App, Fiat USA, Get Ready, Impatto, iPad, iPad App, Italy, Laura Soave, Mark Kudsi, mLive, Motion Theory, Olivier Francois, PR Newswire, Ryan Kutscher, SapientNitro, Scott Linnen, Simply More, The Fader, Vivaldi, Vivaldi Concerto D Major, YouTube | Leave A Comment »
Brett Malden DFX | Animation | Motion Graphics Sizzle Reel 2011. As Executive Creative Director | Executive Producer and Global Lead for Integrated Production Team at SapientNitro and Freelance.
A collaboration between two of the best DFX artists on the East Coast (Alain Lores and Marlon Munoz); Editor | Producer Andres Ripoll and myself as Executive Creative Director (ECD) and Executive Producer (EP) for a wide range of clients including Coke, Powerade, Vitamin Water, TWIX, Celebrity Cruises, Vizio, Sony, Dolby, Travelers Insurance, Foot Locker, Cornetto Ice Cream and the Rock and Roll Hall of Fame at SapientNitro and freelance from 2009 to present.
Jul 20, 2011 | Categories: Reels | Tags: advertising, Alain Lores, Andres Ripoll, Animation, Branding, Brett Malden, Celebrity, Celebrity Cruises, Coke, DFX, digital age, Digital Effects, Dolby, emerging media, Foot Locker, Freelancer, marketing, Marlon Munoz, Media, mobile marketing, Motion Graphics, New Media, Online, Powerade, SapientNitro, Sony, technology, Travelers, Twix, Vitamin Water, Vizio | Comments Off on DFX Reel
Jeep Grand Cherokee :30 TV spot with Wieden + Kennedy edited and repurposed for digital applications including rich media banners, online display ads and intro video content for the main jeep.com website. See more of the digital online experience at “Jeep.”
Jun 30, 2011 | Categories: Content | Tags: 30 second spot, advertising, banners, branded content, content, digital applications, display ads, Grand Cherokee, intro video, Jeep, Jeep Grand Cherokee, jeep.com, Online, online advertising, online display ads, rich media banners, Sapient, SapientNitro, ugc, user-generated content, video, W+K, Wieden, Wieden + Kennedy | Comments Off on Jeep: Grand Cherokee
Behind the scenes/making of Activision’s ‘Call of Duty’ video game prominently featuring the Jeep Wrangler. This was part of a larger coop venture promoting the new special edition Black Ops model Jeep Wrangler for 2011 featured on the product website at “BLACK OPS.”
Jun 29, 2011 | Categories: Content | Tags: 2011, Activision, advertising, b-roll, banners, behind the scenes, Black Ops, branded content, Call of Duty, Chrysler, Chrysler Jeep, content, coop, coop venture, design team, digital applications, gaming, interviews, Jeep, Jeep Wrangler, jeep.com, Online, online advertising, rich media banners, Sapient, SapientNitro, the making of, ugc, user-generated content, video, video game, Wrangler | Comments Off on Jeep: Call of Duty Black Ops
“Change Is Good” :15 second spot edited and repurposed for digital applications (rich media banners and Chrysler brand web content) for the all new Chrysler 200 for 2011 which replaces the Sebring. See more of the digital online experience that I was part of creating and producing at “Chrysler.”
Jun 28, 2011 | Categories: Content | Tags: 15 second spot, 2011 Chrysler 200, banners, branded content, Change is Good, Chrysler, Chrysler 200, chrysler brand website, chrysler.com, crysler brand web content, digital, Online, online advertising, online display ads, rich media, rich media banners, SapientNitro, W+K, web content, Wieden + Kennedy | Comments Off on Chrysler 200