Posts Tagged ‘SapientNitro’

The Making of a “Kushy” Music Video

The Making of a "Kushy" Music Video

I was fortunate enough to play a part in the making of “Kush” -an A-list celeb fest of the who’s who in the hip hop music video scene. As the Global Lead of Integrated Production at Team SapientNitro, my group was tasked to orchestrate a product placement deal for Chrysler Corp to introduce the new Dodge Durango “Citadel” to a very specific audience with a “Hollywood” splash and Dr. Dre’s Kush music video featuring Snoop Dogg (actually exiting the luxury sport utility) was the perfect vehicle (pun intended).


Fiat’s ‘Simply More’ is Simply Less Than Expected

Fiat's 'Simply More' is Simply Less Than Expected

Fiat 500’s breaking ‘Simply More’ North American campaign has me wanting more. More substance. More tension. More talk value. More controversy. More meat. Speaking of meat-where’s the beef any way? I mean can you say safe-pedestrian-B.O.R.I.N.G.? After exiting stage left and distancing your brand from the largest consumer market in the world over 28 years ago (circa 1983), the best you can do to make a memorable splash down after re-entry into the U.S. is simply more? More like a crash landing if you ask me.


DFX Reel

DFX Reel

Brett Malden DFX | Animation | Motion Graphics Sizzle Reel 2011. As Executive Creative Director | Executive Producer and Global Lead for Integrated Production Team at SapientNitro and Freelance.

A collaboration between two of the best DFX artists on the East Coast (Alain Lores and Marlon Munoz); Editor | Producer Andres Ripoll and myself as Executive Creative Director (ECD) and Executive Producer (EP) for a wide range of clients including Coke, Powerade, Vitamin Water, TWIX, Celebrity Cruises, Vizio, Sony, Dolby, Travelers Insurance, Foot Locker, Cornetto Ice Cream and the Rock and Roll Hall of Fame at SapientNitro and freelance from 2009 to present.


Jeep: Grand Cherokee

Jeep: Grand Cherokee

Jeep Grand Cherokee :30 TV spot with Wieden + Kennedy edited and repurposed for digital applications including rich media banners, online display ads and intro video content for the main jeep.com website. See more of the digital online experience at “Jeep.”


Jeep: Call of Duty Black Ops

Jeep: Call of Duty Black Ops

Behind the scenes/making of Activision’s ‘Call of Duty’ video game prominently featuring the Jeep Wrangler. This was part of a larger coop venture promoting the new special edition Black Ops model Jeep Wrangler for 2011 featured on the product website at “BLACK OPS.”


Chrysler 200

Chrysler 200

“Change Is Good” :15 second spot edited and repurposed for digital applications (rich media banners and Chrysler brand web content) for the all new Chrysler 200 for 2011 which replaces the Sebring. See more of the digital online experience that I was part of creating and producing at “Chrysler.”


Target Case Study

Target Case Study

Video presentation on how to leverage social media tools and tactics to tap into the “new” minds, habits and behaviors of the ideal Target retail consumer-“Target Moms”-that ultimately won SapientNitro the DAOR business. See more of the digital online experience at “Target Online.”