Posts Tagged ‘ugc’

Jeep: Grand Cherokee

Jeep: Grand Cherokee

Jeep Grand Cherokee :30 TV spot with Wieden + Kennedy edited and repurposed for digital applications including rich media banners, online display ads and intro video content for the main jeep.com website. See more of the digital online experience at “Jeep.”


Jeep: Call of Duty Black Ops

Jeep: Call of Duty Black Ops

Behind the scenes/making of Activision’s ‘Call of Duty’ video game prominently featuring the Jeep Wrangler. This was part of a larger coop venture promoting the new special edition Black Ops model Jeep Wrangler for 2011 featured on the product website at “BLACK OPS.”


Coke FIFA 2010 Longest Goal Celebration

Coke FIFA 2010 Longest Goal Celebration

Coke celebrated the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people around the world to take part in the longest-ever online goal celebration. “The Longest Goal Celebration” competition offered fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches.

“The Longest Goal Celebration” was an online extension of the global marketing campaign by Coca-Cola that included traditional advertising featuring the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. This digital campaign invited fans to film and upload their own goal celebrations to www.YouTube.com/Coca-Cola or http://celebrations.coca-cola.com (links that are no longer live).


Friendly’s: IwannaGoToFriendlys.com Microsite

Friendly's: IwannaGoToFriendlys.com Microsite

Friendly’s Ice Cream Company wanted to launch a dynamic website with interactive games and activities targeting children ages 6-12. The goal was to introduce this specific audience to the Friendly’s brand by immersing them into a “Friendly” virtual environment, engaging them with the complete Friendly’s product matrix interactively and then converting them into brand ambassadors.