Posts Tagged ‘microsite’

A Giant Step for Mankind

Just gotta love this thinking and creative execution for Giant Bicycles from Down Under. Really smart to make your brand and it’s product portfolio both relatable and relevant to the target audience-‘real riders’-in a very humanistic way while giving them an extra dose of “feel good” therapy in the process as a “priceless” takeaway. I am not even a Giant fan and I am ready to roll out.

Friendly’s: Microsite

Friendly's: Microsite

Friendly’s Ice Cream Company wanted to launch a dynamic website with interactive games and activities targeting children ages 6-12. The goal was to introduce this specific audience to the Friendly’s brand by immersing them into a “Friendly” virtual environment, engaging them with the complete Friendly’s product matrix interactively and then converting them into brand ambassadors.