Posts Tagged ‘Real Riders’

A Giant Step for Mankind

Just gotta love this thinking and creative execution for Giant Bicycles from Down Under. Really smart to make your brand and it’s product portfolio both relatable and relevant to the target audience-‘real riders’-in a very humanistic way while giving them an extra dose of “feel good” therapy in the process as a “priceless” takeaway. I am not even a Giant fan and I am ready to roll out.