Brett Malden aka "bmw"

Executive Creative Director | Design + Innovation + Experience
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Posts Tagged ‘anthropologist’

It’s a Brand New World! New Creative Prototype

Out with the old and in with the new-here is what the profile of a creative lead looks like in the new world order. Welcome to the 21st Century people!

Jun 17, 2011 | Categories: Thoughts | Tags: advertising, anthropologist, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, businessman, CD stereotypes, client-facing, creative teams, culturally aware and relevant, diversified, dynamic personalities, eclectic, engineer, entrepreneur, green, illustrator, industrial designer, influencer, Piggly Wiggly, product designer, renaissance man, revenue aware, student, tastemaker, teacher, technologists, video, viral, writer | Leave A Comment »


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About

Creative Generalist; Design Thinker; Thought Leader; Technologist; Storyteller; Content Creator; Pop Culture Engineer; New + Emerging Media Maverick; Experiential Marketeer; Integrated Production Specialist; Mobile Marketing + Commerce Advocate; Crowdsourcing + Co-Creation Evangelist; Serial Entrepreneur; Change Agent; Rainmaker; Connoisseur of Cool; Fashionista; Design Snob; Multichannel, Multi-disciplined Communicator.

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Where Credit Is Due:

No man is an island and it's been my good fortune to have worked with some amazingly talented people. While some of this work has been created and produced by me, most is a collaboration (shocker!). It's my job to elevate the work and to make sure it is stellar and award-winning whenever possible in addition to conforming to the basics of course like being on point, on time and on budget. Furthermore, it's my responsibility to assist the account team in selling the work through to the client-work that ultimately exceeds performance standards and expectations with measurable results.

Legal Note:

The published advertising materials contained in this site are the property of the companies who paid me (and/or the agencies I was engaged by as either an employee, consultant, freelancer or subcontractor) to make it. All reproduction herein is for the sole purpose of illustrating my contribution to the work, project and/or campaign.

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All content © 2025 by Brett Malden aka "bmw"
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