Fiat’s ‘Simply More’ is Simply Less Than Expected
Fiat 500’s breaking ‘Simply More’ North American campaign has me wanting more. More substance. More tension. More talk value. More controversy. More meat. Speaking of meat-where’s the beef any way? I mean can you say safe-pedestrian-B.O.R.I.N.G.? After exiting stage left and distancing your brand from the largest consumer market in the world over 28 years ago (circa 1983), the best you can do to make a memorable splash down after re-entry into the U.S. is simply more? More like a crash landing if you ask me.