Just gotta love this thinking and creative execution for Giant Bicycles from Down Under. Really smart to make your brand and it’s product portfolio both relatable and relevant to the target audience-‘real riders’-in a very humanistic way while giving them an extra dose of “feel good” therapy in the process as a “priceless” takeaway. I am not even a Giant fan and I am ready to roll out.
Jul 25, 2011 | Categories: Thoughts | Tags: Australian Cycling brand, bicycle equipment, bicycles, customer profiles, cycling gear, Down Under, Final Sound Melbourne, Giant, Giant Bicycles, Jason Williams ECD, Leo Burnett Melbourne, Liquid Creations, Marcus Flack Director, Marcus Flack Editor, Melbourne, microsite, online advertising, online marketing, Real Riders, sponsorship packages, Starcom Media, Tour de France, TV spots | Leave A Comment »
