Brett Malden aka "bmw"

The Making of a “Kushy” Music Video

I was fortunate enough to play a part in the making of “Kush” -an A-list celeb fest of the who’s who in the hip hop music video scene. As the Global Lead of Integrated Production at Team SapientNitro, my group was tasked to orchestrate a product placement deal for Chrysler Corp to introduce the new Dodge Durango “Citadel” to a very specific audience with a “Hollywood” splash and Dr. Dre’s Kush music video featuring Snoop Dogg (actually exiting the luxury sport utility) was the perfect vehicle (pun intended).

Jan 17, 2012 | Categories: Thoughts | Tags: 2011 Citadel, 50 Cent, a-list celebrities, Adam Berg, Aftermath, Akon, Beats, Beats by Dre, Brett Malden, Brett Malden ECD, Brett Malden EP, Brett Malden Global Lead of Integrated Production, Chronic, Chrysler, Chrysler Corp, Citadel, David Blackburn, DDB, Deadpool, DJ Khalil, Dodge, Dodge Citadel, Dodge Durango, Doggystyle Records, Dr. Dre, Durango, E-40, Elevation, Fox, freeze-frame, Frozen-in-time-effect, Glasses Malone, hip-hop, hip-hop music video, HSI, Ingenuity Engine, Interscope, Joseph Kahn, Kush, Lara Croft, Lara Croft Elevation, Marcelle Gravel, Marvel, music video, Philips, Philips Carousel, Philips Cinema, Philips Cinema 21:9 TV, Roccett, SapientNitro, Snoop, Snoop Dogg, Sting Digital, Sting Digital Productions, The Chronic 2001, The Menace, The Next Episode, Tim Miller, Tribal, Tribal DDB, Tribal DDB Amsterdam, U2, U2 Elevation, Zippo | Comments Off on The Making of a “Kushy” Music Video