Posts Tagged ‘DDB’

The Making of a “Kushy” Music Video

The Making of a "Kushy" Music Video

I was fortunate enough to play a part in the making of “Kush” -an A-list celeb fest of the who’s who in the hip hop music video scene. As the Global Lead of Integrated Production at Team SapientNitro, my group was tasked to orchestrate a product placement deal for Chrysler Corp to introduce the new Dodge Durango “Citadel” to a very specific audience with a “Hollywood” splash and Dr. Dre’s Kush music video featuring Snoop Dogg (actually exiting the luxury sport utility) was the perfect vehicle (pun intended).


Advertising in the Digital Age: Part 1

I am a lifetime student and general practitioner of the equal parts art/equal parts science of advertising and my diagnosis is that advertising is in a state of flux-transition-change.