Target Case Study

Video presentation on how to leverage social media tools and tactics to tap into the “new” minds, habits and behaviors of the ideal Target retail consumer -“Target Moms”-that ultimately won SapientNitro the DAOR business. See more of the digital online experience at “Target Online.”

This entry was posted on Saturday, April 30th, 2011 at 11:07 pm. It is filed under Case Studies and tagged with Brett Malden, DAOR, EP/ECD, SapientNitro, Target, target moms, target online. You can follow any responses to this entry through the RSS 2.0 feed.

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About

Creative Generalist; Design Thinker; Thought Leader; Technologist; Storyteller; Content Creator; Pop Culture Engineer; New + Emerging Media Maverick; Experiential Marketeer; Integrated Production Specialist; Mobile Marketing + Commerce Advocate; Crowdsourcing + Co-Creation Evangelist; Serial Entrepreneur; Change Agent; Rainmaker; Connoisseur of Cool; Fashionista; Design Snob; Multichannel, Multi-disciplined Communicator.

Where Credit Is Due:

No man is an island and it's been my good fortune to have worked with some amazingly talented people. While some of this work has been created and produced by me, most is a collaboration (shocker!). It's my job to elevate the work and to make sure it is stellar and award-winning whenever possible in addition to conforming to the basics of course like being on point, on time and on budget. Furthermore, it's my responsibility to assist the account team in selling the work through to the client-work that ultimately exceeds performance standards and expectations with measurable results.

Legal Note:

The published advertising materials contained in this site are the property of the companies who paid me (and/or the agencies I was engaged by as either an employee, consultant, freelancer or subcontractor) to make it. All reproduction herein is for the sole purpose of illustrating my contribution to the work, project and/or campaign.

Brett Malden aka "bmw"