Rivvid 01

tRIVia VIDeo or Real Interactive Viewing of VIDeo (aka RIVVID) breaks the traditional video advertising model by offering guaranteed cognitive awareness of advertising consumption. Users have to pay attention to the videos in order to answer the questions correctly and score points/win prizes, unlike pre-roll ads (which are flat out annoying) and TV ads (where the viewer can channel surf, leave the room for a bathroom break, etc.). Advertisers get real-time data and analytics on how users are actually consuming their brand and marketing message empowering them with the intelligence to refine and optimize the delivery. Originally conceived and conceptualized by former employees of mine at FRANK., Chris Hubert and Stefan Kosel, both founding partners at Slant Point Media.

Click here to view the full brief and download the business plan.

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